Marketing Specialist – Rider University | Design and Creative Technology

Position Title	Marketing Specialist
Position Description	Unity + Diversity = University = Rider University MARKETING SPECIALIST The Office of University Marketing & Communications serves Rider University in its mission to prepare “…responsible citizens who embrace diversity, support the common good, and contribute meaningfully to the changing world in which they live and work.” Our department also contributes and promotes understanding of complex social issues across multiple social identities. The University Marketing & Communications department seeks to hire two Marketing Specialists who will help promote the mission and identity of the University and deliver our core marketing messages to internal and external constituencies through a variety of media channels. The Marketing Specialists will develop, implement and analyze multi-channel campaigns in alignment with University’s enrollment and fundraising objectives. Reporting to an Associate Director of Marketing, the Marketing Specialists will work closely with all members of the University Marketing and Communications team to strengthen the Rider brand and engage stakeholders to advance strategic objectives.
Position Requirements	– Bachelor’s degree along with 1-3 years relevant professional experience – Excellent writing and verbal skills – Excellent project management and organizational skills – Must be able to work in a dynamic team environment and manage multiple projects simultaneously – Knowledge of traditional and digital marketing, content marketing, and social media marketing – Experience using data from Google Analytics or other tools to inform decision making
Position Preferred Qualifications/Experience	– Knowledge of traditional and digital marketing, content marketing, and social media marketing – Experience working in and/or with diverse digital marketing, diverse content marketing and diverse social media preferred- Experience using data from Google Analytics or other tools to inform decision making
About Rider University	The Rider University community is composed of faculty, staff and students from a wide range of cultural backgrounds. Rider University is committed to fostering an inclusive, vibrant living and learning community that embraces students, faculty and staff of all backgrounds and enables them to achieve success. Through reflection and open, respectful dialogue, we develop responsible citizens who demonstrate academic understanding and compassion to grow and serve as leaders in a diverse and global world. Candidates with a demonstrated commitment supportive of the multicultural needs of Rider University and the surrounding community are highly desired. Rider University has been included as one of the nation’s best universities by US News & World Report and remained in the top tier in the Regional Universities – North category. Additionally, The Princeton Review named Rider among its “Best 386 Colleges” in the nation. Both publications have ranked the University favorably in their respective surveys for more than a decade. Rider University is an Equal Opportunity/Affirmative Action employer dedicated to excellence through diversity.
Location	Lawrenceville, NJ